December 14, 2022

Why your business should consider having its own app


Progressive Web App (PWA)

As a small to medium-sized business (SMB), it's important to stay competitive in today's market. One way to do this is by having a strong online presence, and one way to improve your online presence is by building a Progressive Web App (PWA).

A Progressive Web App is a web-based application that uses modern web technologies to provide a user experience similar to that of a native mobile application. This means that PWAs can be accessed through a web browser on a mobile device, but they also have some of the features and functionality of native mobile apps.

There are several benefits to having a PWA for your SMB, including improved performance, offline functionality, and improved user experience.

Improved performance

One of the biggest benefits of a PWA is improved performance. Because PWAs use modern web technologies, they are able to load quickly and provide a smooth, seamless user experience. This is especially important for mobile users, who expect fast, responsive websites and applications.

In addition to improved loading times, PWAs also offer improved performance in other areas. For example, PWAs can use caching to store resources locally on the user's device, which can improve the overall performance of the app. This is especially useful for users with slower internet connections, or for users who are using the app in areas with poor or no internet connectivity.

Offline functionality

Another benefit of a PWA is the ability to work offline. This means that users can access and use the app even when they don't have an internet connection. This is especially useful for businesses that rely on mobile app users, such as those in the retail or food and beverage industries.

For example, if a customer is shopping in a brick-and-mortar store and wants to check the availability of a product, they can use the PWA to search for the product and see if it's in stock. This can save the customer time and frustration, and can also help the business by providing real-time information about their inventory.

Improved user experience

PWAs can also provide a better user experience than traditional mobile apps. A progressive web app (PWA) can improve the user experience for a small or medium-sized business (SMB) in a number of ways. Some potential benefits of a PWA for an SMB include:

  1. Improved performance: A PWA can be designed to load quickly and provide a smooth, responsive user experience, which can help improve the overall user experience for customers and potential customers.
  2. Offline functionality: A PWA can be designed to work offline or in low-connectivity environments, which can be especially beneficial for SMBs that want to provide a good user experience for customers in remote or rural areas.
  3. Cross-platform compatibility: A PWA can be accessed from any device with a web browser, which means that SMBs can reach customers on a wide range of devices without the need for separate native apps for each platform.
  4. Improved discoverability: A PWA can be added to the home screen of a user's device, which can make it easier for customers to find and access the business's app or website.
  5. Cost savings: Developing and maintaining a PWA can be less expensive than developing and maintaining separate native apps for multiple platforms. This can be especially beneficial for SMBs with limited budgets for app development and maintenance.

For more information or if you're looking to build an app for your business, feel free to get in touch with our team and we can help you get set up on that journey.

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